|   Member Login   |   AML Training Login
  |   Shopping Cart Shopping Cart
 
ABOUT US LOMA KEHRER-LIMRA STRATEGIC PARTNERS EVENTS NEWS CENTER CAREERS BOOKSTORE RETIREMENT SOLUTIONS
Regional Sites:   América Latina   大中華地區   日本   한국   spacer   
Assessment Home Page
Common Business Objectives
Sales Assessment Tools
Management Assessment Tools
Call Center/Customer Service Assessment
Talent Development
Consulting
Case Studies
»Predicting Long-Term Success
»Improving Sales Force Retention
»Gaining Multiple Benefits
»Lessons Learned After Dropping a Test
»Using Training To Boost Production
Client Support
ROI Calculators
FAQs
Newsletters

Hindsight Is 20/20: Lessons Learned After Dropping a Test

This life and health insurance company had used Career Profile+ for several years as a way to screen out job candidates who were unlikely to succeed as insurance agents. When the company used the test and enforced minimum selection standards, 30 percent of agents survived their first 12 months on the job and new hires' average annual premium was $20,393.

Yet over a six-year period, the numbers told a different story: The survival rate was down 48 percent and productivity was down 29 percent. What happened?

While company executives were convinced of the validity of the test, recruiter complaints and misuse made it difficult to justify the investment. They slowly began to discontinue use of the Career Profile+ and started using a less expensive tool from another test developer.

Problems first surfaced in 1999, when the company chose to relax selection standards to allow more low-scoring candidates into the selection process. In 2000, the company did not require use of the Career Profile+. And by 2001, they had made the switch to the other vendor's tool.

sales force survival rates and average annual premium

Print this Page   Print this page
©2010  LL Global. All rights reserved.