Since the financial crisis at the end of 2008, our world has changed remarkably. We now live in a time of government financial bailouts and trillion dollar stimulus programs. Trust and confidence in the financial system — including, regrettably, life insurance companies — have been severely shaken. Consumers want reassurance and information from companies. Congress and other policymakers are preparing to introduce a new era of tough regulation and possibly new taxation. If there were ever a time for our industry to focus on communicating our fundamental values, surely that time is now. How do we quantify this value and communicate it to others? LIMRA has created The Facts of Life and Annuities for member companies. We hope that you and others in your company will use these facts as you educate people through speeches, articles, presentations, and other means about the value of life insurance and annuities.
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