Market Opinion Survey

Benefits and features
This important retention-boosting tool allows candidates to "try on" a career in financial services sales by helping them contact and interview people who may be part of their market. It contains telephone tips, including advice on handling objections; space for listing 10 acquaintances and 10 referrals to approach; and 10 interview guides. These interviews allow candidates to pose key questions about insurance ownership and beliefs. When candidates have completed the Market Opinion Survey, they will be able to:

• use the telephone to secure appointments


• conduct client interviews


• ask for referrals


• learn the feelings that people have about insurance and insurance sales representatives

Includes Candidate's Guide and Manual and Evaluation.

Availability
United States, Canada, and the Caribbean. The Market Opinion Survey should not be used in North Carolina.