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Distribution Effectiveness
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Distribution Channels

As companies experience growth, they inevitably redefine their distribution strategy and add channels to capitalize on new opportunities. Changing an existing channel or developing a new channel requires a thorough understanding of the productivity drivers of that channel. Many factors contribute to the success of each channel, and LIMRA consultants bring the expertise to help a company align its culture to the success factors in the new channel. LIMRA will help companies enter or redefine the distribution of their products through various channels.

Bancassurance

Capitalize on the customer convenience of distributing insurance products and services through banks. With the acquisition of Kenneth Kehrer Associates, Kehrer-LIMRA can assist organizations in redirecting or enhancing an existing bank distribution strategy. Some of the clients who have achieved success include:

  • Aegon
  • AIG
  • Alliance Capital
  • American Skandia
  • Conseco
  • Dean Witter
  • Essex Corporation
  • ING
  • Liberty Financial
  • Marketing One
  • National Financial
  • Nationwide
  • Travelers
  • Xerox Life

To learn more, visit kehrerlimra.com.

Worksite

Leverage the worksite’s captive audience to increase sales and profitability.

Producer

Ensure that this distribution channel — whether tied, independent, or wholesaler — meets current and future goals for productivity and profitability.

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