Distribution & Marketing Alignment Plan (DMAP)

Distribution Success in Challenging Times

In an era of shrinking budgets, today’s insurance sales and marketing executives are faced with the challenge of maximizing the effectiveness of their respective distribution and marketing programs — in effect, to do more with less. To do so may require a fresh look at their strategy, their organization and the market.

To help sales and marketing professionals confront these challenges and the potential disconnect they incur, LIMRA has developed the Distribution and Marketing Alignment Plan (DMAP), which:

• Identifies quick-win solutions to better manage shrinking budgets and do more with fewer resources
• Uncovers key opportunities to improve sales effectiveness and reduce costs

DMAP Drives Results

LIMRA’s innovative program evaluates your current distribution strategy and marketing programs as they relate to channel-specific challenges. Specific areas for analysis include:

• The relationship between distribution strategy, sales process and marketing programs
• Relationship between product/divisional sales support and marketing programs and those of the parent organization
• Opportunities to streamline marketing systems for greater impact
• The perception of sales support and marketing by key internal and external audiences
• Competitive analysis of marketing programs