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Custom Capabilities Tier 2

View Focus Groups

Evolving technology and market forces influence customer thoughts and decisions. To gain market share and secure profitable growth it is essential to truly understand what’s going on in the minds of consumers. To help you build a strategy and understand customer perspective in an entirely new way, LIMRA can construct a series of customer focus groups.

The Benefits

You will have the opportunity to:

  • Submit your own questions for the groups to cover
  • View the focus groups in a viewing studio
  • Take part in a discussion with other participants from the industry following the focus group