2015 Marketing and Research Conference Agenda

Wednesday, May 27, 2015

1:30 p.m. - 2:00 p.m. - MEET AND GREET

2:00 p.m. - 2:35 p.m. - GENERAL SESSION

Marketing Baltimore’s Transformation and Tourism Experience

2:35 p.m. - 2:45 p.m. - BREAK

2:45 p.m. - 3:45 p.m.: CONCURRENT WORKSHOPS

1. Connect and Transform Your Content Marketing
2. Navigating Neuroscience: Your Roadmap of Emotional Measurement Techniques
3. Design Thinking for the Real World
4. Health Care Reform Reshapes Ancillary Products

3:45 p.m. - 4:00 p.m. - REFRESHMENT BREAK

4:00 p.m. - 5:00 p.m.: CONCURRENT WORKSHOPS

5. Two Views of Predictive Analytics
6. Now It’s Time to Deliver Your Content… to Your Financial Representatives
7. Millennial Mindset
8. Positioning Your Marketing Team for Results

6:00 p.m. - 7:00 p.m. - LIMRA RECEPTION

Thursday, May 28, 2015

7:15 a.m. - 8:15 a.m. - CONTINENTAL BREAKFAST

8:15 a.m. - 10:00 a.m.: GENERAL SESSIONS

Strategy for Success: The Research and Planning Behind Big Marketing Ideas
The Thrills and Spills of Sports Marketing

10:00 a.m. - 10:30 a.m. - REFRESHMENT BREAK

10:30 a.m. - 11:30 a.m.: CONCURRENT WORKSHOPS

9. Social Media Makeover — Personalizing Social Media to Build Customer Relationships
10. The Customer Experience: Where and What Do You Measure?
11. Year 2025: What Concepts Will Engage Gens X, Y, and Z?
12. Overcoming “TMI”: How to Search With Confidence

11:30 a.m. - 1:00 p.m. - LUNCHEON

1:00 p.m. - 2:00 p.m.: CONCURRENT WORKSHOPS

13. Transform Customer Focus Into Customer Experience
14. Analyze This! Understanding Social Media Analytics
15. In a Research Rut? Explore Techniques That Will Transform Market Research!
16. Speak My Language: Understanding the Consumer Through Various Life Stages

2:00 p.m. - 2:15 p.m. - REFRESHMENT BREAK

2:15 p.m. - 3:15 p.m.: CONCURRENT WORKSHOPS

17. Right Message, Right Customer, Right Time: Connect On Their Terms!
18. T he Mysteries of Life
19. “Click to Connect” — Websites for Today’s Consumer
20. Connect the Dots for Your Audience Through Infographics

3:15 p.m. - 3:45 p.m. - REFRESHMENT BREAK

3:45 p.m. - 4:45 p.m. - GENERAL SESSION

Transform Your Talks

6:00 p.m. - DINE AROUND (OPTIONAL)

Friday, May 29, 2015

7:15 a.m. - 8:15 a.m. - CONTINENTAL BREAKFAST

8:15 a.m. - 9:15 a.m.: CONCURRENT WORKSHOPS

21. Producers Get Social
22. Lessons From History: Learning About Strategy From the Battle of Gettysburg

9:15 a.m. - 9:45 a.m. - EXHIBITOR RAFFLE AND REFRESHMENT BREAK

9:45 a.m. - 11:30 a.m.: GENERAL SESSIONS

From Outputs to Outcomes: Shifting the Way We Measure Success
New Ideas for Financial Services: Innovative Solutions From Other Industries

11:30 a.m. - ADJOURNMENT