The Silver Bowl Awards for Social Media Excellence
LIMRA and LOMA announced the winners of the second annual Social
Media Silver Bowl Awards at the LIMRA LOMA 2014 Social Media
Conference for Financial Services in Boston, Mass. on Aug. 21,
The Social Media Silver Bowl awards recognize originality,
innovation and effective social media campaigns or programs run on
Facebook, Twitter, LinkedIn, YouTube and other popular platforms.
New categories were added this year to recognize the best use of
social media for social good and to award the best use of social
media by an agent or advisor. In addition, a "Best of the Best" was
recognized from among the winning entries.
"LIMRA research shows that 93 percent of life insurance companies
now have social media programs in place," said James Kerley, chief
membership officer for LIMRA and LOMA. "With broad adoption like
this, now the question becomes how to define social media
excellence in financial services. That's why we created the
Silver Bowl awards."
2014 LIMRA LOMA Social Media Silver Bowl Winners:
Best Use of Twitter and "Best of the
John Hancock Financial Services: "We Run
Together" sponsorship of the Boston Marathon
Best Use of Facebook
Sun Life Financial Asia: Rugby Canada sponsorship in the Hong Kong
Best Use of LinkedIn
Guardian Life Insurance Company: "LinkedIn Sales Navigator"
Best Use of YouTube
Prudential: "Bring Your Challenge" YouTube channel
Best Use of Other Social Network
Transamerica: Transform Tomorrow on Tumblr
Best Use of Social Media for Social Good
Popular Bank (Puerto Rico): "Mi banco, Mi espacio" ("My Bank, My
Best Use of Social Media by an Agent/Advisor
Thrivent Financial: Agent Natalie Kratzer
28 companies submitted 49 entries for consideration. LIMRA and LOMA
enlisted 49 financial services executives to judge the submissions.
No executive was asked to review the submissions from their
Contact Deborah Polydys, firstname.lastname@example.org, for
information about the 2015 Silver Bowl Awards.