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The Marketing Conference - Sponsors and Exhibitors

PRESENTING SPONSOR
Life.io

Life.io is the leader for policyholder engagement. We drive deeper and more valuable relationships for our carriers to their policyholders. This allows us to build trust, while unlocking insights to life stage events. Life.io delivers a truly unique experience to improve brand loyalty, digital experience, and to improve up/cross sell opportunities. Visit us at http://life.io/

ELITE STRATEGIC PARTNER
Hearsay Social - 2017

Hearsay Systems offers the complete client engagement solution for financial services, empowering advisors and agents to effectively use digital to build stronger relationships that grow business. Its Hearsay 360 platform is used by more than 150,000 advisors and agents at the world’s largest financial services and insurance companies including New York Life, Raymond James, and Vanguard.

Hearsay 360 enables efficient and compliant client engagement across digital channels including social networks, text messaging, websites and email. Its prescriptive technology processes and prioritizes data across digital channels and systems and suggests what advisors should do next, saving them time and eliminating guesswork.

The company is headquartered in Silicon Valley with teams in New York, Seattle, Chicago, Atlanta, Austin, Toronto, London, Paris, Frankfurt and Hong Kong. Connect on FacebookTwitterLinkedIn and the Hearsay blog. Or visit us at http://hearsaysystems.com


DIGITAL STRATEGIC PARTNER
Mindset Digital

Mindset Digital gets you up to speed in a digital world. We offer online certifications in digital marketing, selling in a social world, leading in a social world and more. We know you're crazy busy, so our highly visual, interactive courses are offered in 15-minute sessions that you can watch on your smartphone or tablet. We've also provided keynotes and in-depth camps to more than 42,000 people in person — so we know how you learn and what you most want to know. We've got you covered. Visit us at http://mindsetdigital.com/


SPONSORS
Adobe

Adobe is changing the world though digital experiences. We help our Financial services customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe solutions are used daily by millions of companies worldwide — from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on our established design leadership, we enable customers to make great content, and to manage, measure and monetize it for maximum impact. For more information, visit http://www.adobe.com/industries/financial-services.html
Hootsuite

Hootsuite is the most widely used platform for managing social media, loved by over 15 million people around the globe and trusted by more than 800 of the Fortune 1000. With Hootsuite, brands harness the power of social. Our platform brings together your social networks and integrates with hundreds of business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue. Visit us at https://hootsuite.com/financial-services


EXHIBITORS
Acxiom 2015

Acxiom is a recognized leader in consumer data, marketing services and technologies that enable marketers to connect with their customer.  We combine consumer data and analytics, databases, data integration and consulting to help strengthen your connections between people, businesses and partners.  Using Acxiom’s high performing, secure and reliable solutions, your marketing performs better, your customer profitability goes up, and your pricing is justified in the marketplace. For more information about Acxiom, visit www.acxiom.com
Adrea Rubin Marketing

Adrea Rubin Marketing is a multi-channel marketing agency helping its clients acquire, retain, monetize, and reactivate customers. The firm’s services include online and offline data procurement, lead generation, competitive insights, custom modeling and analytics, creative messaging, and consultation supported by solid solutions to drive business growth. www.adrearubin.com
CSR

The Center for Strategy Research (CSR) is a full-service market research firm, serving the insurance industry for over 30 years. We specialize in getting involved with sticky, high-stakes marketing or strategic problems and figuring out the best way to solve them. From executive corporate decision-makers at Fortune 500 companies, to brokers, to ultra high net worth investors, we provide a forum where study participants can freely share ideas, and thus help our clients gain more reliable insights from these high-value audiences. We leverage proprietary content coding and analysis techniques to interpret what is important across all kinds of conversations and qualitative exchanges, including IDIs, online and in-person focus groups, and social media interactions. You gain compelling, practical and actionable insights from our transformation of study participant perspectives into data. Simple. Visit us at our booth and at www.csr-bos.com.
Claritas

Founded in 1971, Claritas provides powerful consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers. Through Claritas’ core segmentation solutions, you can better understand where your consumers live, work, play, and shop for more effective and efficient marketing online and offline.  Visit us at www.claritas.com or www.mybestsegments.com.
Competiscan

Competiscan collects direct marketing communications sent to consumers, business owners, agents and advisors including direct mail, email, display, mobile, print, and social. Competiscan has dedicated its analytics and research around the understanding of the customer lifecycle (prospective and existing) experience.  Competiscan collects materials from a static panel allowing for long-term, lifecycle analysis. For this reason, we are able to show you what your customers are receiving from your competitors over time. Our analysis includes competitor acquisition, offer, and loyalty communication strategies. Visit us at www.competiscan.com
Corporate Insight

Corporate Insight provides competitive intelligence, consulting and user experience research to the nation's leading insurers, financial services firms and educational institutions. For more than two decades, the firm has published customer experience-focused research and has advised clients on key competitive issues with a focus on helping them improve their digital capabilities. The firm offers subscription-based Monitor services in 14 verticals, including retirement, brokerage and life insurance, along with custom research and consulting services, digital capabilities audits, special studies and UX research
CSG Actuarial

Founded in 2007, CSG Actuarial started as an actuarial consulting firm that focused primarily on product development services. With a fine-tuned understanding of the insurance marketplace and a knack for building quality insurance products, the CSG Actuarial team began compiling premium Medicare Supplement rate data and were able to transform a colossal amount of data into an easy-to-use, unbiased online quoting tool.

Flash forward 10 years, CSG Actuarial has experienced exponential growth. The online quoting tools have expanded to the Medicare Advantage, Final Expense Life, Senior Dental, and Hospital Indemnity markets, with even more products in the works for 2017. The actuarial consulting side has remained the foundation of the business, working with some of the top insurance and reinsurance companies across the country. Both aspects of the business have grown to make CSG Actuarial the most comprehensive, all-in-one Senior Market support tool for insurance agents, agencies, and companies everywhere.  Visit us at www.csgactuarial.com

Mintel

Mintel is the world's leading market intelligence agency. For over 40 years, Mintel's expert analysis of the highest quality data and market research has directly impacted on client success. With offices in London, Chicago, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Shanghai, Singapore, Sydney, Tokyo and Toronto, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com.
PMX Agency

PMX Agency is a global integrated marketing agency that leads with an insight-driven, consumer centric approach to performance. With a history steeped in performance marketing, PMX Agency combines an intuitive knowledge of the customer experience with customized, scalable strategies that address clients’ most pressing business challenges, across:  research, customer analytics, SEM, display, affiliate marketing, SEO, content, social, email, direct mail, print & insert, creative, website development and performance management. The agency’s strategic know-how, mixed with its best-of-breed technologies, partnerships and proprietary solutions, ensures brands have a competitive edge in the marketplace. With a client list of leading global brands that spans key verticals, including Retail, Financial Services, Education, Publishing, Technology, Nonprofit and B2B, PMX Agency continues to grow its reputation as the industry’s most critical thinkers and leaders.

In August 2016, the Stagwell Group (www.stagwellgroup.com), announced it acquired a majority stake in PMX Agency. Headed by Mark Penn, former Executive Vice President and Chief Strategy Officer at Microsoft, the Stagwell Group is creating a collaborative group of agencies, led by top talent that does groundbreaking work for great brands. Stagwell believes that the marketplace demands new kinds of marketing companies that are built upon strong creativity, great analytics and a complete understanding of the digital world.  

Taylor

Taylor is one of the largest privately held companies in the United States. Our family of over 80 companies provides a diverse set of customer communication products, services and technologies. We empower businesses to build memorable brands and operate effectively and efficiently. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions.

As one of the top 3 Marketing Communications Companies in in North America, Taylor has helped millions of customers maximize their success, from Fortune 1000 companies to smaller businesses.  Visit us at www.taylorcorp.com.

Vital Findings

Vital Findings is a market research and consulting firm focused on custom research that delivers action, working with Fortune 500 clients including MetLife, Starbucks, and T-Mobile. We are the leaders in visual design for research, both to improve quantitative data accuracy and to create insights deliverables that demand attention. Our insurance and employee benefits group specializes in bringing the latest methodologies to consumer, broker, and sponsor research, including needs-based segmentation, digital ethnography, mobile qual and quant, and visual surveys, and the latest information visualization techniques to the boardroom, such as insights workshops, infographics, and video reporting. Visit us at www.vitalfindings.com.
Zeldis Research

Zeldis Research is a boutique, full service research firm with 25 years of experience in the insurance and financial services industries. We have experience in both quantitative and qualitative research with a variety of audiences including consumers, agents and brokers, HR/Benefits Managers, financial advisors, and healthcare professionals.  We work with many of the industry leaders on a variety of topics including concept/materials evaluation, loyalty/customer satisfaction, branding and advertising, and PR/public opinion research. Visit us at www.zeldisresearch.com.