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Sales Projection Model

The Sales Projection Model (SPM) is a modeling tool helps companies see the impact of an action or lack of action/s on sales (new and renewal), persistency, and producer retention. Companies that want to optimize growth for the future will want to use the SPM.

LIMRA can help companies project future results based on the snapshots of various scenarios which will enable members to:

  • Minimize risk and maximize results
  • Access to the most comprehensive industry database available
  • Validate a business plan
  • Model any changes, including training, compensation, product mix, etc.
  • Examine new lines of business
  • Quantify agency development initiatives
  • Determine the effect of investing in specific producer profiles or regions

The Sales Projection Model is not simply a stand-alone modeling tool — it is the latest in a diverse array of solutions developed by LIMRA to address the challenges of building, managing, and retaining a productive and profitable sales organization.

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