After a company recruits, selects, and hires a producer, training is critical to provide that new sales representative with the skills and knowledge to sell products that meet client needs. LIMRA data demonstrate that more training will increase a producer’s ability to close sales. Well-trained organizations will be more productive and, therefore, more profitable. Producers who are financially successful are more likely to stay with their company, which results in higher retention.
Training also has an additional benefit in helping a company avoid compliance issues.
Learn more about LIMRA's producer development offerings.