This year marks the seventh anniversary of Life Insurance Awareness Month (LIAM), an effort to raise awareness among consumers and producers about the need for life insurance. In LIMRA’s new life insurance ownership study, it is clear that the current recession has further stretched the financial resources for American families, leaving them more vulnerable in the event of an accident or unexpected death. Now more than ever, it is vital that consumers protect their financial security. Life insurance has been providing this kind of protection to Americans for more than 200 years.