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Contact:
Brad Ragaglia
bragaglia@limra.com

Ad Rates & Specs

2012 Advertising Space Rates

Frequency 1 Time 2 Times 3 Times 4 Times
2-page spread $6,800 $6,600 $6,400 $6,200
1 full page $5,500 $5,250 $5,000 $4,775
⅔ page $3,800 $3,600 $3,400 $3,200
½ page $2,750 $2,625 $2,500 $2,100
⅓ page $1,900 $1,750 $1,500 $1,350
¼ page $1,600 $1,450 $1,275 $1,125
 

Additional Charges (per page or fraction)

 
Inside Covers (front and back) Space rates plus $350
Back cover Space rates plus $450
Center spread Space rates plus $500
Bleed No charge
 

Ad Sizes/Specs

Width   Depth
Full page with bleed 8 ⅛” x 10 ⅞”
⅔ page (vertical) 4 ½” x 9 3/16”
⅔ page (square) 6 ¾” x 5 ⅞”
½ page (vertical) 3 ¼” x 9 3/16”
½ page (horizontal) 6 ⅞” x 4 ½”
⅓ page (vertical) 2 ⅛” x 9 3/16”
⅓ page (square) 4 ½” x 4 ½”
¼ page (vertical) 3 ¼” x 4 ⅝”
¼ page (horizontal) 6 ⅞” x 3”
 

Trim size: 8 ⅛” wide x 10 ⅞” deep (bleed a ¼” each margin)
Safety margin: Keep all live matter ⅜” from outer trim edges and gutter

Space rates: All rates apply to LIMRA's MarketFacts Quarterly. Rates are for space only. They do not include any composition charges or alterations.

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