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LIMRA's MarketFacts Quarterly

Lessons From the Past: A Look Back at D2C Trends

In response to increasing consumer expectations, some companies are exploring D2C platforms to supplement or complement their existing market strategies. This article looks at D2C life insurance distribution, comparing consumer perspectives from the past to today. It emphasizes the need for the industry to motivate consumers to recognize their need for life insurance and to take action.

Please click here to download this article of LIMRA's MarketFacts Quarterly.
Mary-Beth Selby

MarketFacts 2017

MarketFacts 2016

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