Consortium research allows companies with a common area of interest to join together to fund a particular study. It is a timely and cost-effective method to explore current, relevant marketing-related topics.
LIMRA conducts primary research on consumers, producers, policyholders, and other clients, addressing a wide range of topics. Our staff members are trained in a variety of qualitative and quantitative research methods including focus group moderation, one-on-one in-depth interviewing, and survey design (for online, mail, and telephone). We are trained to conduct a wide range of statistical analyses including regression path, conjoint, and segmentation analyses. We have applied these methods to projects as varied as: consumer decision making, producer needs, and product concept testing.
The cost of the project depends on the study design and the number of participants.
By joining a consortium research study companies receive the benefits of large research projects but pay only a fraction of the cost.
Any LIMRA member can participate in consortium research projects.
Only the participating companies will have access to the full results of the research. Occasionally, LIMRA will negotiate with participating companies to have the right to publish some high level results to all members. However, the full report, data files, and any associated materials are available only to participating companies.
Past studies include:
Contact Lynn Ferris at lferris@limra.com or 860-285-7849. For more information, contact us at Learn More.