What do we mean by 'contact center'?
A contact center is a work unit where the primary responsibility of “center representatives” is
handling inbound/outbound calls and/or emails from internal or external customers. Communication
could be for sales, service, or both. Alternative names include call center, service center,
policy-owner center, claims center, direct sales center, telemarketing center, and sales desk.
For questions and more information, contact Malcolm McCulloch at mmcculloch@limra.com or 860-298-3970.