To Buy or Not to Buy Life Insurance: Buyer and Nonbuyer Differences (2012)
In the past two years, 22 percent of U.S. households seriously shopped for life insurance and over half of them bought. This report explores differences between buyers and nonbuyers. It also covers what buyers’ purchase, why nonbuyers didn’t buy and what could have changed their decisions.
(Author: Cheryl D. Retzloff, 19 Jan 2012)