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Recent Research
July 2010
Hot Topics
Research Reports
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Consumer Sentiment Tracking Study (2010, July Update)
After showing signs of improvement during the spring, consumer sentiment surrounding the economy worsened by mid-July, mirroring opinions expressed a year ago.
(Author: Jennifer L. Douglas and Scott R. Kallenbach, FLMI, 26 Jul 2010)
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Gearing Up for the Challenge: Marketing Auto Insurance to Gen X and Gen Y (2010)
Seeking information on auto insurance is fairly common, making it important for companies that sell personal auto insurance to market their products to the multiple generations of drivers who regularly consider changes. Will the same messages that have been used with Baby Boomers be effective in reaching out to Gen Xers and Gen Yers? What role will online information sources play?
(Author: Mary Art; Nilufer Ahmed, 19 Jul 2010)
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Understanding the Web Link: Gen X, Gen Y, and Life Insurance (2010)
As Gen Xers and Gen Yers consider life insurance, do they use the Web? How do they buy life insurance? How can insurance companies use the Web as a link to Gen Xers and Gen Yers to educate them and build their brands? Companies need to use the Web to reach out with education and service to establish links between them and their potential future customers.
(Author: Mary Art; Nilufer Ahmed, 16 Jul 2010)
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Scaling the Pre-Retiree Market (2010)
Find out how to scale the opportunity represented by over 30 million pre-retired individuals.
(Author: Matthew Drinkwater; Cecilia Shiner, 07 Jul 2010)
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U.K. Market Briefing (June 2010)
This edition of UK Market Briefing focuses on the fate of the UK Financial Services Authority under the new UK Coalition Government.
(Author: Brian Eves, 06 Jul 2010)
June 2010
Hot Topics
Research Reports
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Money Can’t Buy You Love (Can It Buy You a Career?) (MarketFacts, Spring 2010)
When it comes to attracting and retaining sales talent, getting the attention of potential recruits is the first step. Hiring, training, and — ultimately — retaining them are a whole other matter. In this article, producers share their stories on what keeps them at one company or drives them to another.
(Author: Polly Painter Eggers, 18 Jun 2010)
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A Daunting Task: Selling Life Insurance in a Tough Economy (MarketFacts, Spring 2010)
Where does life insurance fit in a consumer’s financial world today? With fewer consumers purchasing new life insurance policies, companies are finding it harder to sell their products. This article examines some of the reasons consumers aren’t buying, as well as what companies can do
to reengage their interest.
(Author: Cheryl Retzloff, 18 Jun 2010)
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With Ever-Present Access (MarketFacts, Spring 2010)
Retirement plan providers — like most companies — continually advance their technological resources in efforts to better serve their customers and shape existing relationships. Despite the high level of quality Web sites today, plan providers can still distinguish themselves with their technology offerings. This article explores how
plan providers can move their business forward and maximize service opportunities.
(Author: Mary Art; Cecilia Shiner, 18 Jun 2010)
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Agent and Broker Compensation Practices for Voluntary Worksite Products
Which factors determine commission rates paid for voluntary product sales (group and individual)? How common are bonuses offered to incentivize these offerings? Are internal reps involved in the worksite sales process? Drawing on findings from a comprehensive 2009 Worksite Marketing Compensation study, this report answers these questions and more.
(Author: Ron Neyer, 16 Jun 2010)
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Understanding Today's African-American Consumers
Marketing to African Americans? Learn about their financial goals, attitudes towards life insurance, how these attitudes have changed over the last 12 months, and whether these attitudes are different from the general population.
(Author: Nilufer Ahmed, 11 Jun 2010)
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U.K. Market Briefing (May 2010)
This edition of UK Market Briefing looks what the new UK Coalition Government has in store for financial services.
(Author: Brian Eves, 03 Jun 2010)
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U.S. Worksite Sales (2010, 1st quarter)
How have voluntary product sales (group and individual) fared so far in 2010? Find out which products are ahead of last year and which are not.
(Author: Ron Neyer, 03 Jun 2010)
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