LIMRA's MarketMap provides estimates of market penetration for employer-sponsored insurance products. It includes employer-paid, contributory, and voluntary coverages for group dental, group disability (LTD and STD), and group life insurance. The analysis is based on estimates of the number of private firms and employees by firm size. The firm sizes are 10-19, 20-99, 100-499, 500-999, 1000-1499, 1500-2499, and 2500+ employees.
The reports are by state and/or the top 50 major metropolitan statistical areas (MSAs) and include national totals. MarketMap also provides estimates of employment growth. LIMRA can also customize reports to match your company's sales regions.