U.S. MarketMap for Individual Life

LIMRA's U.S. MarketMap has been helping companies get a better handle on their individual life insurance market share for over 10 years. MarketMap provides sales at the state, Metropolitan Statistical Area, and county level for the total market, term, whole life, universal life, and variable universal life. And it now provides estimates of the number of licensed life and health producers at the county level. MarketMap is customizable to your company's sales territories/regions. The price and delivery time for a customized version will be based on your objectives and the scope of the project.

Together with your company's data and data from government sources, MarketMap data can be used in a variety of ways to understand the market, measure your company's performance, and aid in strategic planning. Here is just a sampling of ways to use MarketMap.

• Calculation of market share
  Market share establishes a benchmark of your company's sales performance — to compare against which future performance.
• Comparison of market share among geographic areas
  To identify which counties are better covered by your company, MarketMap can calculate market share for all the counties that you sell in. It may be worthwhile to investigate why your market share is larger in some counties compared with others. Is it due to different product offerings, different demographics, special marketing efforts, or strong competitor presence?
• Reshaping of sales areas
  Based on penetration levels (the number of policies per 1,000 people) and on market share at the county level, you can explore the feasibility of expanding an agency's sales area or opening a new agency.

• Download sample data

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