Recruit!

The success of social media as a sales tool is based largely on its ability to quickly inform and attract buyers. So how are consumer goods companies using social media to make sales?

You know the old saying about finding the right home: it’s all about location, location, location. The same thing holds true for finding potential producers. Where are they? Online, using social media.

In an increasingly complex marketplace where many consumers are grappling with economic uncertainties, are your producers still poised to thrive?

With today’s fierce competition for jobs, members of Generations X and Y are looking at positions they might not otherwise have considered.

Have you heard about behavioral economics? It’s an area of research that blends psychology and economic factors to understand economic decisions. For many people, buying life insurance — with its guarantees of protection and security — is more than a financial decision. It’s a way of expressing their love for their families.

Has there ever been a brighter future for new producers? Many veteran producers are reaching a point in their careers where they would like to focus on current clients and let a new generation land new business. And the need for financial advice, life insurance, and retirement products around the world has never been greater.