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Workplace Benefits Resource Guide

Anita Potter 2/15/2019

Access a single, comprehensive source of workplace benefits market information to guide decisions and to develop and deliver promising solutions.

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Industry Issues

The workplace benefits market is rapidly changing. Executives and professionals need a single source of crucial data points to better understand the changes impacting the future of their market. This guide features previously published LIMRA research, new analyses of our research, and analyses of data from the US Census, US DOL Bureau of Labor Statistics, the Federal Reserve, and other trustworthy sources.

Key Findings

This guide will help you better understand the workplace benefits market, make strategic plans, set goals, and, most importantly, provide the needed data and insights to support those decisions. Find the information you need in these five chapters:

  • The changing benefits landscape
  • The current benefits landscape
  • Attitudes and behaviors of employers and employees
  • Products
  • The future of workplace benefits

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Meet the Project Director

Anita Potter

Anita Potter oversees LIMRA’s Workplace Benefits Research program. In this role, she directs a team of researchers that conduct surveys covering sales, distribution, product design, company practices, as well as various shareholder marketing studies.

With over 25 years of employee benefits research experience, Anita helps companies understand the trends affecting the current employee benefits landscape. She is a frequent speaker at industry forums, and has authored numerous articles and reports on marketing issues related to employee benefits and the long-term care marketplace.

Potter earned her bachelor’s degree from Florida State University and her master’s degree from the University of Hartford.

Assistant Vice President, Workplace Benefits
LIMRA and LOMA
apotter@limra.com


For more information, please contact apotter@limra.com.

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