Heads of marketing, sales, product development, and distribution who want to understand and use the new media landscape as a way to increase competitive advantage in the global marketplace.

Branding and marketing has been forever altered by the advent of digital media. Increase your understanding of podcasting, social media and networking, wikis, blogs, and other Web 2.0 tools. Learn how to use social media as a powerhouse research and product development tool, and as an enabler for high-impact consumer engagements.

Program Impact

• Increase your understanding of Web 2.0 tools.
• Examine how other savvy marketers in financial services organizations engage with their target audience in new ways.
• Learn the long-term ramifications of ignoring these outlets.