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2013 Life Insurance Awareness Month

This year marks the 10th anniversary of Life Insurance Awareness Month (LIAM), an effort to raise awareness among consumers and producers about the need for life insurance. With disposable income at an all-time low, American families have to make difficult decisions to determine their financial priorities. Unfortunately, life insurance is not at the top of the list. Yet, many American families say they could not last a month without the breadwinner's salary.

Now more than ever, it is vital that consumers protect their financial security. Life insurance has been providing this kind of protection to Americans for more than 200 years.



 The Heart of the Matter 

Shorter version focused on life insurance
05:51 mins

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Shown at the 2012 Distribution Conference
10:57 mins

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 Always in Style   


Other Resources

LIFE Foundation's LIAM Producer Toolkit