2012 Life Insurance Awareness Month
This year marks the ninth anniversary of Life Insurance Awareness Month (LIAM), an effort to raise awareness among consumers and producers about the need for life insurance. The shaky economy has demonstrated how precarious a family's finances can be. According to a recent study, Americans are more concerned with being able to pay their mortgage and other bills today than they were a year ago. Many say they could not be able to last a month without the breadwinner's salary.
Now more than ever, it is vital that consumers protect their financial security. Life insurance has been providing this kind of protection to Americans for more than 200 years.
Publications
Podcasts
2012 Life Insurance Awareness Month: LIMRA talks with Marv Feldman, president and CEO of The Life Foundation, about the current state of life insurance ownership within the United States and this year’s Life Insurance Awareness Month campaign.
Videos
The Heart of the Matter |
Shorter version focused on life insurance
— 05:51 mins  | Shown at the 2012 Distribution Conference
— 10:57 mins  |
Always in Style
Other Resources
LIFE Foundation's LIAM Producer Toolkit