2022 Marketing Conference Agenda
Wednesday, June 1, 2022
1:15 pm - 2:00 pm -
First Timers’ Orientation
2:00 pm - 2:30 pm -
Meet & Greet
2:30 pm - 2:40 pm -
Welcome & Opening Remarks
2:40 pm - 3:30 pm -
The Power of Aligning to Purpose
3:30 pm - 4:00 pm - Break
4:00 pm - 5:00 pm: Breakout Sessions
1) Marketing and the Future of Wellness
2) Meeting Market Research Demands with Customer Advisory Boards
3) How to Make our Industry Attractive to Marketing Talent
5:00 pm - 6:30 pm - LIMRA Welcome Reception
Thursday, June 2, 2022
7:15 am - 8:15 am - Breakfast
8:15 am - 8:50 am - General Session
Rising to the Challenge
8:50 am - 9:50 am - General Session
Datashock: Artificial Intelligence, Connectedness, and Readying for the Big Data Future
9:50 am - 10:30 am - Break
10:30 am - 11:30 am: Breakout Sessions
4) Guide, Inform, Measure: Influencing Sales Outcomes and Demonstrating Marketing’s True Value
5) Marketing Success with Underserved Consumers
6) Employer and Employee Communications – Trendy or Traditional?
11:30 am - 12:45 pm - Networking Luncheon
12:45 pm - 1:00 pm - Break
1:00 pm - 2:00 pm: Breakout Sessions
7) Virtual Selling - Past, Present & Future
8) Blurred Lines: Marketing or Customer Experience
9) Customer Data to Drive Engagement – Value Add vs Creepy
2:00 pm - 2:30 pm - Break
2:30 pm - 3:30 pm: Roundtable Sessions
10) Partners in Growth- How do you Get (and Keep) Marketing and Sales in Sync?
11) Strengthening Our Value Proposition: Has the Pandemic Changed How You Tell Your Company’s Story?
3:30 pm - 4:00 pm - Break
4:00 pm - 5:00 pm - General Session
Coloring Outside the Lines: Innovation and Creative Problem Solving
Friday, June 3, 2022
7:30 am - 8:30 am - Breakfast
8:30 am - 9:30 am: Breakout Sessions
12) Webinars and Virtual Meetings – Keep New Staples Fresh
13) What’s Kept You Up at Night?