2023 Marketing Forum Agenda
Wednesday, May 17, 2023
1:15 pm - 2:00 pm - FIRST TIMERS' ORIENTATION
2:00 pm - 2:30 pm - MEET AND GREET
2:30 pm - 2:40 pm - WELCOME AND OPENING REMARKS
2:40 pm - 3:20 pm - GENERAL SESSION
Marketing Matters: Changing Perceptions and Delivering Value
3:20 pm - 4:00 pm - BREAK
4:00 pm - 5:00 pm: BREAKOUT SESSIONS
1. Reaching New Audiences Through Podcasting
2. Are Your Emails Landing in the Junk Folder?
3. Better Benefit Decisions Through Behavioral Economics
5:00 pm - 6:30 pm - LIMRA WELCOME RECEPTION
Thursday, May 18, 2023
7:15 am - 8:15 am - BREAKFAST
8:15 am - 8:30 am - OPENING REMARKS AND INSIGHTS
8:30 am - 8:50 am - LIMRA RESEARCH
LIMRA Research: The Rules of Attraction
8:50 am - 9:50 am - GENERAL SESSION
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be
9:50 am - 10:30 am - BREAK
10:30 am - 11:45 am: BREAKOUT/ROUNDTABLE DISCUSSION SESSIONS
4. Product Launch Pitfalls You Can't Afford to Ignore
5. Online Brand Reputation — How Are You Showing Up?
6. How to Engage and Retain your Clients
11:45 am - 1:00 pm - NETWORKING LUNCHEON
1:00 pm - 2:00 pm: BREAKOUT SESSIONS
7. Getting the Most Visibility and Impact from Video Marketing
8. Best Practices and Use Cases for Overcoming Common Data Challenges to Enable More Segmented and Personalized Customer Experiences
9. Survey Says — Using Research Data for Storytelling and Building Relationships
2:00 pm - 2:15 pm - BREAK
2:15 pm - 3:15 pm: BREAKOUT SESSIONS
10. Direct Mail Isn’t Dead!
11. Understanding Today’s Consumer
12. Marketing to the Field
3:15 pm - 3:45 pm - BREAK
3:45 pm - 4:00 pm - OPENING REMARKS AND INSIGHTS
4:00 pm - 5:00 pm - GENERAL SESSION
Managing Change for Front-Row Success
5:00 pm - 6:00 pm - HAPPY HOUR
Friday, May 19, 2023
7:30 am - 8:30 am - BREAKFAST
8:30 am - 9:30 am: ROUNDTABLE DISCUSSIONS
13. Meeting of the Minds for Sharing Marketing Measurability
14. Let’s Chat: How to Accelerate Your Growth for Future Success
15. Best Practices for Testing Ideas
9:30 am - 9:50 am - BREAK
9:50 am - 10:00 am - FINAL INSIGHTS
10:00 am - 11:00 am - GENERAL SESSION
Bringing It Home: Translating The Forum Into Action