2016 Marketing and Research Conference Agenda
Wednesday, June 1, 2016
2:00 pm - 2:30 pm - Meet and Greet
2:30 pm - 3:30 pm - General Session
Consumers in Control: The New Reality for Marketers in the Digital Age
3:30 pm - 4:00 pm - Refreshment Break
4:00 pm - 5:00 pm: Concurrent Workshops
1. Marketing & Technology Collaboration… It’s a Small World After All
2. Comfortably Plum: Ignoring the Cultural Noise to Connect With Affluent Consumers
3. A Whole New World…Life Foundation is Now Life Happens
4. Bringing the Nonconscious to Life
5:30 pm - 6:00 pm - First-Timers’ Reception
6:00 pm - 7:00 pm - LIMRA Reception
Thursday, June 2, 2016
7:00 am - 8:00 am - Continental Breakfast
8:00 am - 9:00 am - General Session
The Power of the Visual: Capturing Attention in an Eight-Second World
9:00 am - 9:30 am - Break
9:30 am - 10:30 am: Concurrent Workshops
5. Embracing the Digital Marketing Evolution
6. Revolutionizing the Insurance Industry Through the Use of Genetic Testing
7. The Evolution of Distribution: Insurance Purchasing Preferences By Generation
8. Developing a Multicultural Marketing Strategy
10:30 am - 10:45 am - Break
10:45 am - 11:45 am: Concurrent Workshops
9. Marketing & Sales: Friend or Foe?
10. Jubilescence: Consumer Insights to Inspire Innovation
11. Take Your Digital Content Marketing to the Next Level
12. Make Research “Go Viral” With Video Deliverables
11:45 am - 1:00 pm - Luncheon and Guest Speaker
Survival of the Fittest: The Rise of the Omni-channel Advisor
1:00 pm - 1:15 pm - Break
1:15 pm - 2:15 pm: Concurrent Workshops
13. Marketing Think Tank — Your Innovative Ideas in the Spotlight!
14. Lights, Camera, Action! Video Production From Concept to Audience Engagement
15. Digital Disruption: How the Tech World is Changing Insurance
16. Millennials Rising
2:15 pm - 2:30 pm - Refreshment Break
2:30 pm - 3:30 pm: Concurrent Workshops
17. Social Media Success — Fantasy or Reality?
18. Navigating the Consumer Journey: Converting Experience Into Insights
19. Tech Talks With Your Peers
20. Research Be Nimble, Research Be Quick!
3:30 pm - 4:00 pm - Refreshment Break
4:00 pm - 5:00 pm - General Session
Creating an Exceptional Service Experience — Presented by Disney Institute
Friday, June 3, 2016
7:00 am - 8:00 am - Continental Breakfast
8:00 am - 9:00 am: Concurrent Workshops
21. Will the Real Customer (Decision) Please Stand Up? (Heuristics Used: Familiarity Effect, Rhyming Effect)
22. Peering through the Looking Glass — Dimensions of Assessing Data Analytics Programs
9:00 am - 9:30 am - Exhibitor Raffle and Refreshment Break
9:30 am - 10:30 am - General Session
How to Market to People Who Are Not Like You: The New Market Segmentation
10:30 am - 11:15 am - General Session
Adaptability: The New Competitive Advantage