2019 Marketing Conference Agenda
Wednesday, May 29, 2019
11:00 am - 6:00 pm - REGISTRATION
1:15 pm - 2:00 pm - FIRST TIMERS' ORIENTATION
2:00 pm - 2:30 pm - MEET & GREET
2:30 pm - 3:40 pm - GENERAL SESSION
Adopting a Marketing Mindset for the Modern Digital World
3:40 pm - 4:00 pm - BREAK
4:00 pm - 5:00 pm: CONCURRENT SESSIONS
1. Brand Storytelling – How to Craft a Story That Captures Attention
2. Digital Generation – Bringing Print to Life!
3. Nudging: Using Behavioral Science to Drive Behavior
4. In 10 Years, You'll Never Leave Your Home
5:00 pm - 6:00 pm - LIMRA WELCOME RECEPTION
Thursday, May 30, 2019
7:00 am - 5:00 pm - REGISTRATION
7:00 am - 8:00 am - BREAKFAST
8:00 am - 8:50 am - GENERAL SESSION
Connecting with the 21st Century Insurance Consumer
8:50 am - 9:15 am - CREATIVE CONNECTIONS AWARD
9:15 am - 9:45 am - BREAK
9:45 am - 10:45 am: CONCURRENT SESSIONS
5. See With New Eyes: Adjusting the Focus on Consumer Segmentation
6. Let Them Tell Your Story
7. Real Talk: A Real-Life View of the Advisor Journey Process
8. Deep Thoughts with Thought Leadership
10:45 am - 11:00 am - BREAK
11:00 am - 12:00 pm: CONCURRENT SESSIONS
9. Disrupting the Disruptors
10. Driving Relevance and Growth with Multicultural Marketing
11. Marketing Team Champions Clarity in a Big Way!
12. Maximizing Your Social and Digital Strategy
12:00 pm - 1:15 pm - LUNCHEON
1:15 pm - 2:15 pm: CONCURRENT SESSIONS
13. Top 10!...Maybe 12: Using AI Today for Marketing Insurance
14. Avoiding the “Ick” Factor in Your Target Marketing
15. Don’t Sample Every Social Marketing Solution at the Buffet
2:15 pm - 2:30 pm - BREAK
2:30 pm - 3:30 pm: CONCURRENT SESSIONS
16. We Don’t Need No Education…Or Do We?
No-Cost, Low-Cost Professional Development for Marketers
17. Helping Advisors and Consumers with the Journey into Retirement
18. Make an Immediate Impact: Simple Steps to Increase Content Value and Maximize Website Rankings
3:30 pm - 3:45 pm - REFRESHMENT BREAK
3:45 pm - 5:00 pm: GENERAL SESSION
Wellness Tips to Recharge Your Day
The Seasons of Life – Change, Attitude & Perseverance
5:00 pm - 6:00 pm -
The Marketing Mingle
Friday, May 31, 2019
7:00 am - 8:00 am - BREAKFAST
8:00 am - 9:00 am - GENERAL SESSION
Getting the Right Response Through Behavioral Science Secrets
9:00 am - 10:00 am - GENERAL SESSION
The Power and Profitability of Optimism
10:00 am - 10:15 am - BREAK
10:15 am - 11:15 am: EXHIBITOR PRIZE DRAWING & GENERAL SESSION
Exhibitor Prize Drawing
Making Progress on Purpose