2019 Marketing Conference Agenda

Wednesday, May 29, 2019

11:00 a.m. - 6:00 p.m. - REGISTRATION

1:15 p.m. - 2:00 p.m. - FIRST TIMERS' ORIENTATION

2:00 p.m. - 2:30 p.m. - MEET & GREET

2:30 p.m. - 3:40 p.m. - GENERAL SESSION

Adopting a Marketing Mindset for the Modern Digital World

3:40 p.m. - 4:00 p.m. - BREAK

4:00 p.m. - 5:00 p.m.: CONCURRENT SESSIONS

1. Brand Storytelling – How to Craft a Story That Captures Attention
2. Digital Generation – Bringing Print to Life!
3. Nudging: Using Behavioral Science to Drive Behavior
4. In 10 Years, You'll Never Leave Your Home

5:00 p.m. - 6:00 p.m. - LIMRA WELCOME RECEPTION

Thursday, May 30, 2019

7:00 a.m. - 5:00 p.m. - REGISTRATION

7:00 a.m. - 8:00 a.m. - BREAKFAST

8:00 a.m. - 8:50 a.m. - GENERAL SESSION

Connecting with the 21st Century Insurance Consumer

8:50 a.m. - 9:15 a.m. - CREATIVE CONNECTIONS AWARD

9:15 a.m. - 9:45 a.m. - BREAK

9:45 a.m. - 10:45 a.m.: CONCURRENT SESSIONS

5. See With New Eyes: Adjusting the Focus on Consumer Segmentation
6. Let Them Tell Your Story
7. Real Talk: A Real-Life View of the Advisor Journey Process
8. Deep Thoughts with Thought Leadership

10:45 a.m. - 11:00 a.m. - BREAK

11:00 a.m. - 12:00 p.m.: CONCURRENT SESSIONS

9. Disrupting the Disruptors
10. Driving Relevance and Growth with Multicultural Marketing
11. Marketing Team Champions Clarity in a Big Way!
12. Maximizing Your Social and Digital Strategy

12:00 p.m. - 1:15 p.m. - LUNCHEON

1:15 p.m. - 2:15 p.m.: CONCURRENT SESSIONS

13. Top 10!...Maybe 12: Using AI Today for Marketing Insurance
14. Avoiding the “Ick” Factor in Your Target Marketing
15. Don’t Sample Every Social Marketing Solution at the Buffet

2:15 p.m. - 2:30 p.m. - BREAK

2:30 p.m. - 3:30 p.m.: CONCURRENT SESSIONS

16. We Don’t Need No Education…Or Do We?

No-Cost, Low-Cost Professional Development for Marketers

17. Helping Advisors and Consumers with the Journey into Retirement
18. Make an Immediate Impact: Simple Steps to Increase Content Value and Maximize Website Rankings

3:30 p.m. - 3:45 p.m. - REFRESHMENT BREAK

3:45 p.m. - 5:00 p.m.: GENERAL SESSION

Wellness Tips to Recharge Your Day
The Seasons of Life – Change, Attitude & Perseverance

5:00 p.m. - 6:00 p.m. -

The Marketing Mingle

Friday, May 31, 2019

7:00 a.m. - 8:00 a.m. - BREAKFAST

8:00 a.m. - 9:00 a.m. - GENERAL SESSION

Getting the Right Response Through Behavioral Science Secrets

9:00 a.m. - 10:00 a.m. - GENERAL SESSION

The Power and Profitability of Optimism

10:00 a.m. - 10:15 a.m. - BREAK

10:15 a.m. - 11:15 a.m.: EXHIBITOR PRIZE DRAWING & GENERAL SESSION

Exhibitor Prize Drawing
Making Progress on Purpose

11:15 a.m. - ADJOURNMENT