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The Silver Bowl Awards for Social Media Excellence

LIMRA and LOMA announced the winners of the second annual Social Media Silver Bowl Awards at the LIMRA LOMA 2014 Social Media Conference for Financial Services in Boston, Mass. on Aug. 21, 2014.

The Social Media Silver Bowl awards recognize originality, innovation and effective social media campaigns or programs run on Facebook, Twitter, LinkedIn, YouTube and other popular platforms. New categories were added this year to recognize the best use of social media for social good and to award the best use of social media by an agent or advisor. In addition, a "Best of the Best" was recognized from among the winning entries.

"LIMRA research shows that 93 percent of life insurance companies now have social media programs in place," said James Kerley, chief membership officer for LIMRA and LOMA. "With broad adoption like this, now the question becomes how to define social media excellence in financial services.  That's why we created the Silver Bowl awards."  

2014 LIMRA LOMA Social Media Silver Bowl Winners:

Best Use of Twitter and "Best of the Best"
 John Hancock Financial Services:  "We Run Together" sponsorship of the Boston Marathon

Best Use of Facebook
Sun Life Financial Asia: Rugby Canada sponsorship in the Hong Kong Sevens Tournament

Best Use of LinkedIn
Guardian Life Insurance Company: "LinkedIn Sales Navigator"

Best Use of YouTube
Prudential: "Bring Your Challenge" YouTube channel

Best Use of Other Social Network
Transamerica: Transform Tomorrow on Tumblr

Best Use of Social Media for Social Good
Popular Bank (Puerto Rico): "Mi banco, Mi espacio" ("My Bank, My Space")

Best Use of Social Media by an Agent/Advisor
Thrivent Financial: Agent Natalie Kratzer

28 companies submitted 49 entries for consideration. LIMRA and LOMA enlisted 49 financial services executives to judge the submissions. No executive was asked to review the submissions from their company.

Contact Deborah Polydys,, for information about the 2015 Silver Bowl Awards.