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2015 Silver Bowl Awards

Best Use of Social Media for Recruiting

As efforts to recruit financial services sales professionals increasingly move online, LIMRA research finds that candidates from social networking sites often show more potential for success than those from other online sources. To attract today's talent, companies are using social media sites such as LinkedIn not just to post open positions, but to help potential employees understand what it would be like to actually work there.

Winner: COUNTRY Financial

COUNTRY-Financial Video


The social recruiting efforts of COUNTRY Financial focus on the candidate experience, sharing content from real people to build real conversations and connections. This soft sell method allows potential candidates to get a look into the company and culture and draw their own conclusions.

COUNTRY Financial is using a mix of platforms to connect with potential candidates, including Facebook, LinkedIn, Twitter, and YouTube. At local levels, Instagram and Google+ are also used. Strategies and initiatives that enable real conversations include the use of strategic hashtags, video messaging to candidates, and using a network of employees in 17 states to connect all social accounts and ensure one voice in social recruiting efforts.

Website http://www.countryfinancial.com/careers
Facebook https://www.facebook.com/countryfinancialcareers
LinkedIn https://www.linkedin.com/company/country-financial-
Twitter https://www.twitter.com/JobsAtCOUNTRY
YouTube https://www.youtube.com/channel/UCBlWRj9a2r-ntrnc4vkjgJQ
Other https://www.twitter.com/COUNTRYrecruits


Finalist: La Capitale

La Capitale - photo


Finalist La Capitale connects with candidates through employee brand ambassadors. Testing multiple social platforms, La Capitale found LinkedIn worked best for their initiatives.

In addition to job postings, social content includes employee testimonials, insight into working at the company, and tips on work-life balance and healthy lifestyle habits. HR staff and employee ambassadors are trained on social recruiting and actively engage with candidates on LinkedIn. The use of employees in recruiting also encourages them to share content, growing a strong referral system. Recruiting via social media is more cost effective for La Capitale than traditional recruiting methods, and generates a larger bank of strong candidates for consideration.

Website http://www.lacapitale.com/en/jobs
Facebook https://www.facebook.com/LaCapitaleAssuranceServicesFinanciers
LinkedIn http://www.linkedin.com/company/la-capitale
Twitter https://twitter.com/La_Capitale
Google+ https://plus.google.com/u/0/b/104023221226442827463/+LaCapitale/posts
Pintereshttps://www.pinterest.com/lacapitale/emploi-la-capitale/

ABOUT THE #SilverBowlAwards

The Annual Silver Bowl Awards are designed to recognize and reward social media excellence, innovation and achievement, highlighting best practices in the financial services industry.