LIMRA Home Link

Join LIMRA's Panel of Financial Professionals

Your Opinion Matters!

This unique panel allows you to not only have a voice but more importantly to be heard. Simply by providing your thoughts on topics that affect your day-to-day operations, you will provide important input to your companies and our industry.

What is it?

Comprised of thousands of successful financial professionals like you who sell insurance, retirement, and investment products and services, panel members have the opportunity to influence how companies support their sales representatives simply by providing their insights on key issues. If companies know what’s on the minds of individuals like you, they will be better equipped to help you meet the needs of your clients.

Why Me?

You have chosen to make a difference in people’s lives through the work you do. It is in this same caring spirit that through this special research panel, you can make a difference in your life, the companies you represent, and the financial services industry.

What are the benefits to me?

LIMRA’s Panel of Financial Professionals has helped individuals like you learn from each other’s experiences. You will receive a report for each survey you participate in. As an additional expression of our gratitude, we periodically send panel members LIMRA strategic research studies that can help you with your business.

Confidentiality is of the utmost importance

We recognize that you may be concerned with confidentiality. Please be assured that LIMRA adheres to very strict security policies. Only authorized LIMRA staff will have access to your information and we do not share or sell information to any outside companies.

Participating is easy

LIMRA is sensitive to your time and will send you no more than one short survey per quarter. Surveys are done online for ease and convenience. You can participate in one or as many as you like.

Thank you!

LIMRA sincerely appreciates your assistance with this effort. Your insights will help make this an even better industry. Please enjoy this latest video of new and exciting work LIMRA is doing to help promote the importance of this industry.


LIMRA’s Panel began in 2003 and has grown to include professionals from all 50 states, Washington D.C. and Canada. Thousands of sales representatives who sell insurance, retirement, and investment products and services have shared their insights on many key issues affecting our industry.

Here’s what one member says about being on the panel…

"I find the stats to be helpful in keeping ahead of the market trends… After 10 years in the business and looking at what the market has done it is helpful to have insight into what other agents are doing around us when trying to predict what the future holds."

    How do I sign up?

    Signing up could not be easier. Just click below.


    (Be sure to hit the finish button at the end to submit your completed application.)


    You will receive copies of the research reports generated from the surveys you participate in. Here are a few examples:

    LIMRA's Panel of Financial Professionals Video


    LIMRA's "Heart of the Matter" Video

    Heart of Matter.jpg