LIMRA Home Link

Information ● Best Practices ● Thought Leadership


For 30 years, LIMRA MarketFacts has been the premier publication for financial services executives worldwide. Our mission is to bring the latest, most pertinent industry information to our readership — whether it is derived from industry research, company best practices, or insightful thought leadership. LIMRA MarketFacts offers unmatched content by inviting authorship from representatives of companies in LIMRA’s vast member roster, as well as from LIMRA’s internal subject matter experts and global thought leaders impacting the financial services arena.

Why is LIMRA MarketFacts different from other industry trade publications? Because we concentrate on developing in-depth, insightful articles devoted to the critical issues of the day impacting financial services industry decision-makers. By blending exclusive perspectives from LIMRA’s renowned research team and marketing experts with the industry’s top thought leadership, LIMRA MarketFacts provides the latest information on how companies can maximize their marketing and distribution effectiveness in an ever-evolving environment.

In these turbulent times, it is imperative that you have access to the best thinking on the forces driving change in the financial services industry. LIMRA MarketFacts is the vehicle that industry executives turn to most for LIMRA’s longstanding brand in research excellence.

Advertising Information
LIMRA is the recognized trusted source for industry knowledge. From our unique vantage point, we are able to connect our member companies to the research, thought leadership, and solutions that will help them make better business decisions, improve productivity, and grow profitability.

Advertising in LIMRA MarketFacts leverages the trust we’ve built with our members and readers over the last century. It offers an unparalleled opportunity to access an audience of executive-level decision makers in the financial services industry. For detailed information on advertising (including ad rates, specs, and publication schedule), please download a PDF of our media kit.
MarketFacts Banner - New
Spring 2010

LIMRA MarketFacts

Spring, 2010

Table of Contents
by Cheryl D. Retzloff, LLIF, ACS, LIMRA

Where does life insurance fit in a consumer’s financial world today? With fewer consumers purchasing new life insurance policies, companies are finding it harder to sell their products. This article examines some of the reasons consumers aren’t buying, as well as what companies can do to reengage their interest.

Download this article of MarketFacts
by Brian J. Eves, LIMRA

Are consumers better off with wide array of choices when purchasing financial products, or are their interests better served when compelled to buy a product by legislative decree?

Download this article of MarketFacts
by Dan Beatrice, ACS, AIAA, LIMRA

What have become extremely popular in the retirement income market are guaranteed lifetime withdrawal benefit (GLWB) riders by which a deferred annuity can remain an accumulation vehicle while guaranteeing a stream of income for life — even if withdrawals should deplete the account value.

Download this article of MarketFacts
by Jennifer L. Douglas, LIMRA; Scott R. Kallenbach, FLMI, LIMRA

Now that health care reform has passed in the United States, how should insurers prepare for what’s ahead for our industry? In addition, what questions should our industry be asking?

Download this article of MarketFacts
by Nilufer R. Ahmed, Ph.D., LIMRA

How can financial services companies reach out to middle-income market households and make a difference? The answer could lie in reaching out to the women in these households — the wives, mothers, and singles.

Download this article of MarketFacts
by Elizabeth H. Schwarz, ACS, LLIF, LIMRA

Creating effective, efficient Web development practices can build the foundation for successful e-marketing initiatives in the future. This article addresses current carriers’ Web development practices and reveals how carriers are using two types of e-marketing — interactive advertising and email marketing — to show demonstrable returns.

Download this article of MarketFacts
by Polly A. Painter Eggers, LIMRA

When it comes to attracting and retaining sales talent, getting the attention of potential recruits is the first step. Hiring, training, and - ultimately - retaining them are a whole other matter. In this article, producers share their stories on what keeps them at one company or drives them to another.

Download this article of MarketFacts
by Jay McLauchlin, HealthPlan Services

Plan retention can’t begin at policy renewal. It requires superior customer service and advanced, real-time member data profiling throughout the life of a carrier-client relationship.

Download this article of MarketFacts
by Mary M. Art, LIMRA

What are the financial lives of Gen Ys like? How can financial companies reach out to them with information, products, and services to help prepare for their futures? Can technology play a role?

Download this article of MarketFacts
by Det Ansinn, Mobile Tag Company

Notable insurance companies and others in the financial services industry have taken the leap into mobile technology to provide information and services to their customers. Is it the new frontier in gaining market share?

Download this article of MarketFacts
by Mary M. Art, LIMRA; Cecilia M. Shiner, FSRI, FFSI, ALMI, ACS, LIMRA Secure Retirement Institute

Retirement plan providers — like most companies — continually advance their technological resources in efforts to better serve their customers and shape existing relationships. Despite the high level of quality Web sites today, plan providers can still distinguish themselves with their technology offerings. This article explores how plan providers can move their business forward and maximize service opportunities.

Download this article of MarketFacts
by Scott R. Kallenbach, FLMI, LIMRA

With economic recovery under way, where will the financial services industry stand once the dust settles? In this article, financial executives identify growth areas that may impact the industry.

Download this article of MarketFacts


Mary-Beth Selby


MarketFacts 2018

MarketFacts 2017

MarketFacts 2016

Issue Archive >>