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For 30 years, LIMRA MarketFacts has been the premier publication for financial services executives worldwide. Our mission is to bring the latest, most pertinent industry information to our readership — whether it is derived from industry research, company best practices, or insightful thought leadership. LIMRA MarketFacts offers unmatched content by inviting authorship from representatives of companies in LIMRA’s vast member roster, as well as from LIMRA’s internal subject matter experts and global thought leaders impacting the financial services arena.

Why is LIMRA MarketFacts different from other industry trade publications? Because we concentrate on developing in-depth, insightful articles devoted to the critical issues of the day impacting financial services industry decision-makers. By blending exclusive perspectives from LIMRA’s renowned research team and marketing experts with the industry’s top thought leadership, LIMRA MarketFacts provides the latest information on how companies can maximize their marketing and distribution effectiveness in an ever-evolving environment.

In these turbulent times, it is imperative that you have access to the best thinking on the forces driving change in the financial services industry. LIMRA MarketFacts is the vehicle that industry executives turn to most for LIMRA’s longstanding brand in research excellence.

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Advertising in LIMRA MarketFacts leverages the trust we’ve built with our members and readers over the last century. It offers an unparalleled opportunity to access an audience of executive-level decision makers in the financial services industry. For detailed information on advertising (including ad rates, specs, and publication schedule), please download a PDF of our media kit.
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MarketFacts Number 3 2015

LIMRA MarketFacts

Number 3, 2015

by Roger W. Crandall, MassMutual

In this View From the Top article, MassMutual Chairman, President, and Chief Executive Officer Roger Crandall discusses how the industry has reached a historical turning point. He shares how this pivot point demands newer and faster ways of approaching our business and our customers — and offers three areas where we can have the most powerful impact.

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by Deb Dupont, LIMRA Secure Retirement Institute

What are employers’ expectations and actions, given that their workforces are aging and will continue to do so? Are older, “later career” workers considered a bonus or a hindrance in the workplace? To explore this issue, the LIMRA Secure Retirement Institute recently surveyed employers in the private sector about how they are managing and planning for a “graying” workforce. This article provides an overview of the findings.

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by Dan Beatrice, ACS, AIAA, LIMRA; Konrad Wisniewski, LIMRA

Knowing the value that financial institutions like banks and credit unions place on the various success factors for life insurance programs will help a carrier gain their attention and become the “carrier of choice.” This article examines factors in carrier relationships from the financial institution’s perspective.

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by Brooks E. Tingle, M.B.A., John Hancock Insurance

In this article, John Hancock’s Brooks Tingle discusses their exclusive U.S. partnership with Vitality™, the global leader in integrating wellness benefits with life insurance products. He shares their path and supporting data for creating new products that combine traditional protection with a program that rewards people for living a healthy life.

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by Mary M. Art, LIMRA

To help companies learn more about consumers’ needs and expectations, LIMRA surveyed U.S. and Canadian consumers who recently researched or purchased individual products. This article highlights what we learned about their paths and experiences, as well as how companies can reach more consumers in the future.

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by Matthew Drinkwater, Ph.D., FSRI, FLMI, AFSI, PCS, LIMRA Secure Retirement Institute; Jafor Iqbal, LIMRA Secure Retirement Institute

From advisors’ vantage point, what is the payoff for helping a high-net-worth client complete a formal retirement plan? When advisors offer retirement income planning, does this service add to their practice’s bottom line, improve client satisfaction, or strengthen loyalty? This article examines how recent LIMRA Secure Retirement Institute research finds the answer is “yes” across the board.

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by Eric T. Sondergeld, ASA, CFA, LIMRA

The world around us has been changing rapidly, and, in some respects, the financial services industry has not kept pace. The danger is that our products and services could be deemed less relevant — or worse, new competitors could disrupt our business. While there are many ways to boost growth rates and strengthen relevance, this article focuses on how innovation can be part of the solution. It looks at the current landscape, examines the role of technology, and suggests three starting points common to most companies.

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by Rod Rishel, AIG Consumer Insurance

In this article, AIG’s Rod Rishel discusses how carriers and financial professionals alike share the opportunity, as well as the responsibility, to respond to changing consumer needs with flexible, accessibly priced life insurance solutions. He sets the stage for recognizing the needs, shares his view on how to respond to those needs, and explores how to extend innovation beyond product development.

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by James T. Scanlon, M.S., HIA, LIMRA

This article shares highlights from recent LIMRA research on small-business owners’ financial concerns and how income and product ownership affect them. It also compares this market with general consumers in the four key areas of living expenses, savings goals, health care, and estate matters.

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by Breana Macken, LIMRA; Emily Tracey, LIMRA

While it’s crucial for financial services sales firms to focus on hiring high-quality talent, it’s equally important that they provide the necessary support for these hires to thrive once they are in the role. This article shares key findings from LIMRA’s Young Advisor Series to provide insight on the training and resources that mean the most to new advisors.

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by Kristen Gillis, ALMI, LIMRA

What keeps insurance executives up at night? Interestingly, recent LIMRA research finds the primary causes for sleepless nights are similar — regardless of geographic location. This article shares industry leaders’ views on their company’s greatest challenges and examines differences by role and region.

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Mary-Beth Selby


MarketFacts 2018

MarketFacts 2017

MarketFacts 2016

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