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Illuminating the Financial Mindscape: Reaching Consumers Where They Care

What are consumers thinking? LIMRA’s Financial Mindscape concept looks at the intellectual space where we deliberate our financial concerns. Studying this reveals important information for marketers and distributors across the industry. From data originating in the LIMRA Insurance Barometer Study, this article looks at consumer concerns in 2017 about Health Coverage, Savings Goals, Living Expenses, and Life Coverage.

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Mary-Beth Selby

MarketFacts 2018

MarketFacts 2017

MarketFacts 2016

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