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The Great Disconnect: Reaching Out to Today’s Diverse Consumers

Despite industry efforts, life insurance applications have continue to decline. Why? This article focuses on The Great Disconnect — the difficulty advisors have connecting with today’s diverse consumers. It looks at the changing face of America, the rise of the multicultural, and the importance of connecting with the young, diverse, U.S. market segments.

Please click here to download this article of LIMRA MarketFacts.
Mary-Beth Selby

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