Suggested Results
LIMRA releases '5 Proven Ways to Reach Stuck Consumers' for Life Insurance Awareness Month
In the 2016 Insurance Barometer Study, 1 in 4 people said they feel they need more life insurance protection.
Mass Affluent Consumers Believe in Life Insurance Yet Still Have Large Coverage Gap
Recent LIMRA research on mass affluent consumers found more than 75 percent agree that most people should own life insurance, yet nearly 4 million of the 13 million total mass affluent households do not have adequate coverage.
Simplified Underwriting is One Way Life Insurers Can Reach the 19 Million 'Stuck Shoppers'
LIMRA research shows there are about 19 million “stuck shoppers” - potential life insurance buyers who start the process but never finish. To help combat this issue, many companies are implementing simplified underwriting processes to lower costs and improve customers’ buying experience.
Raising Awareness With the Words You Use
Behavioral finance studies reveal that people who are confused put off making decisions.
There's More to Life Insurance Than Meets the Eye
As the days get crisper and shorter, children head back to the classroom and Life Insurance Awareness Month gets under way, it’s a good idea to take a fresh look at all the different ways life insurance can help families.
Annual Awareness Month Puts Appropriate Focus on Life Insurance
Life Insurance Awareness Month, sponsored each September by the Life Happens organization, puts an appropriate focus on this essential financial product.
LIMRA: Life Insurance Coverage Gap Substantial and Growing
LIMRA’s research consistently has found that not enough Americans have life insurance.
Is the Life Insurance Industry Perceived As Authentic in Its Communications?
New LIMRA/Maddock Douglas Research Offers Ways for Industry to Communicate More Effectively and Reach More Consumers.
Protect Your Loved Ones this Month with ‘Insure Your Love' Campaign
According to LIMRA research, more than one in three U.S. families would have financial difficulty within one month of a primary wage earner dying. More than half say they would be in financial jeopardy within a year. Having enough life insurance coverage could protect families from this risk.
Just How Important Is Life Insurance?
According to LIMRA research, thirty-five percent of households would have financial difficulty within one month of a primary wage earner passing.