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Maximizing the Potential of the Underinsured U.S. Life Insurance Market

The U.S. life insurance market opportunity is large and growing.

LIMRA: Sales Potential for Underinsured Life Insurance Market Doubles in Six Years

WINDSOR, Conn., Sept. 6, 2011 — A new LIMRA study has quantified the sales potential in the life insurance market of underinsured households in the U.S.

Exploring the Market Potential of the LGBT Population

A recent research brief by LIMRA explores the feasibility of the LGBT population as a market for financial products.

LIMRA Forecasts Positive Growth in U.S. Individual Life Insurance Market for the Next Four Years

LIMRA forecasts U.S. individual life insurance sales to grow slowly but relatively steady over the next several years.

LIMRA Report Points to Need for Change to Reach the Underinsured Market

Windsor, CT, September 11, 2006 - A new consumer research report from LIMRA says life insurance carriers need to change how they reach out to underinsured consumers if they want to capture more of the potentially large market for their products.

Large Potential Revealed – LIMRA Study Finds Only 39 Percent of U.S. Households Recall Opportunities to Buy Life Insurance Over the Past Two Years

WINDSOR, Conn., Jan. 24, 2012 — Despite a broad array of ways to buy life insurance — in person, by phone, by mail, through seminars, at the workplace and online — LIMRA’s 2011 Life Insurance Buyer/Non-buyer study found that only 39 percent of U.S. households recall having an opportunity to buy life insurance in the past two years.