Back in the 1700's English theologian Isaac Watts said "Learning to trust is one of life's most difficult tasks."
In a recent LIMRA study, 50 percent of middle market consumers said they prefer to buy life insurance face-to-face with a financial professional, while 75 percent said they want an advisor who can educate, listen and develop trust.
Unlike most retail goods, the convenience of buying life insurance online doesn’t motivate people to buy.
Can messaging about buying life insurance online encourage consumer receptivity and purchase behavior?
LIMRA Study: 6 in 10 Consumers Say 'No Problem' with Purchasing Life Insurance through Direct Response
In a LIMRA study 6 in 10 consumers who were direct buyers of life insurance said they experienced no problems and were pleased with their entire buying process.
When people go into a store to purchase a specific product, they often have researched to see how much the same product costs on the Internet.
Combining various LIMRA and non-LIMRA sources, this report examines developments in selling/ purchasing life insurance policies through direct-response channels. It looks at this distribution method through the eyes of both insurance carriers and consumers, including a summary of the past, an analysis of the present, and a look toward the future.
As the financial services industry calculates opportunities in the middle market a new LIMRA report finds middle market households own the majority of individual permanent life insurance inforce.