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Underwriting Life Insurance

The Impact of Simplified Underwriting on Life Insurance

Fifty-two percent of potential life insurance buyers said they would be more likely to purchase life insurance if they didn’t have to go through a physical exam according to the 2018 Insurance Barometer Study by LIMRA and Life Happens. While the decline in life insurance sales has flattened off, insurers are looking for ways to grow the market.

In this episode of LIMRA Unplugged, LIMRA Research Director Alison Salka talks with Jim Scanlon, life insurance research director for LIMRA, about the impact of simplified underwriting.

LIMRA Unplugged is a video podcast series designed to explore issues and trends within the financial services industry. The series combines LIMRA research with real-world insights to offer an in-depth understanding about market challenges and opportunities.

Underwriting Life Insurance - Part 1
Part 1
Underwriting Life Insurance - Part 2
Part 2
Underwriting Life Insurance - Part 3
Part 3


     Alison Salka - 2015 - small 
    Alison Salka
    LIMRA Research Director

    James Kerley 
    Jim Kerley
    LIMRA Chief Membership Officer

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