What a Difference a Year Makes — Social Media Use Climbs More than 30 Percent By Life Insurers in 2011
LIMRA study reveals dramatic uptick as companies strive for competitive edge.
2017 Insurance Barometer Study Reveals That Consumers Want Transparent Life Insurance Buying Options
Seventh annual study from Life Happens and LIMRA shows simplified underwriting and easy to understand offerings are key to getting consumers the coverage they know they need, but don’t have.
New LIMRA Research Finds Chinese-Americans More Likely to Own Individual Life Insurance than the General Population
Feb. 9, 2016—According to new LIMRA research, half of Chinese-Americans own individual life insurance, compared with 39 percent of the U.S. general population.
LIMRA Study Finds African Americans Place More Value on Life Insurance Protection Compared to Total Population
WINDSOR, Conn., June 16, 2010—African Americans place greater emphasis on the goal of having adequate life insurance and are twice as likely to consider purchasing life insurance for themselves or for someone else in the household compared to the total U.S. population, according to a new LIMRA study.
WINDSOR, Conn. April 29, 2010 — More than half of the middle-income women surveyed felt unsatisfied with their current financial situation and uncertain about their future financial needs and almost a third of them don't know how to achieve their financial goals, according to a new LIMRA report, Reaching Out to Middle-Income Women.
Strong Social Media Presence Critical Part of Success for Life Insurance Agents and Advisors, LIMRA-Life Happens Joint Report
Arlington, Va., and Windsor, Conn. – April 10, 2018 – When it comes to purchasing life insurance, consumers are engaging online and through social media platforms as a way to evaluate financial products and financial professionals.