Large Potential Revealed – LIMRA Study Finds Only 39 Percent of U.S. Households Recall Opportunities to Buy Life Insurance Over the Past Two Years
WINDSOR, Conn., Jan. 24, 2012 — Despite a broad array of ways to buy life insurance — in person, by phone, by mail, through seminars, at the workplace and online — LIMRA’s 2011 Life Insurance Buyer/Non-buyer study found that only 39 percent of U.S. households recall having an opportunity to buy life insurance in the past two years.
In the past two years, 22 percent of U.S. households seriously shopped for life insurance and over half of them bought. This report explores differences between buyers and nonbuyers. It also covers what buyers’ purchase, why nonbuyers didn’t buy and what could have changed their decisions.
New LIMRA Study Finds 54 Percent of “Serious Shoppers” Bought Life Insurance Over the Past Two Years
Those consumers who receive a needs analysis and amount recommendations are more likely to buy life insurance and more likely to buy larger policies.
WINDSOR, Conn., Sept. 6, 2011 — A new LIMRA study has quantified the sales potential in the life insurance market of underinsured households in the U.S.
Windsor, CT, April 6, 2005 — In a broad survey of American households, nearly half said they believe they need more life insurance and more than one-quarter said they actually expect to purchase more in the coming year - a decision that would add trillions of dollars of coverage to the amount already in force.
LIMRA Survey Finds Only Half of Consumers Are Aware that their Multi-Line Carrier Offers Life Insurance
WINDSOR, Conn., Nov. 7, 2011 — While 95 percent of the multi-line companies represented in the survey offer life insurance, only 48 percent of consumers are actually aware that they can buy life insurance from them.
LIMRA Research Confirms LGBT Households Share Similar Financial Priorities and Concerns as All U.S. Households
In new analysis of data from the 2016 Life Insurance Ownership study, LIMRA finds that LGBT market aligns with the total market in regards to financial concerns and planning especially around life insurance ownership.
As the financial services industry calculates opportunities in the middle market a new LIMRA report finds middle market households own the majority of individual permanent life insurance inforce.