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Large Potential Revealed – LIMRA Study Finds Only 39 Percent of U.S. Households Recall Opportunities to Buy Life Insurance Over the Past Two Years

WINDSOR, Conn., Jan. 24, 2012 — Despite a broad array of ways to buy life insurance — in person, by phone, by mail, through seminars, at the workplace and online — LIMRA’s 2011 Life Insurance Buyer/Non-buyer study found that only 39 percent of U.S. households recall having an opportunity to buy life insurance in the past two years.

New LIMRA Study Finds 54 Percent of “Serious Shoppers” Bought Life Insurance Over the Past Two Years

Those consumers who receive a needs analysis and amount recommendations are more likely to buy life insurance and more likely to buy larger policies.

LIMRA-EY Joint Study Shows Growth in Advisory Services Over the Past 10 Years

WINDSOR, Conn., October 22, 2018 – A new LIMRA and EY study finds significant growth of advisory services in financial professionals’ business mix across multiple types of advisor channels. The largest growth of fee-based advisory services comes from full-service broker-dealer advisors, which grew nearly five times, from 10 percent in 2008 to 48 percent in 2018.

2020 Insurance Barometer Study Reveals a Significant Decline in Life Insurance Ownership Over the Past Decade

Over the past decade, U.S. life insurance ownership has fallen 9 percentage points to 54%, according to the 2020 Insurance Barometer Study. Researchers attribute the drop in ownership to a broad decline in employer-paid group life insurance benefits over the past 10 years.

LIMRA: Sales Potential for Underinsured Life Insurance Market Doubles in Six Years

WINDSOR, Conn., Sept. 6, 2011 — A new LIMRA study has quantified the sales potential in the life insurance market of underinsured households in the U.S.

LIMRA: Nearly 5 Million More U.S. Households Have Life Insurance Coverage

Results from LIMRA’s 2016 Household Trends in Life Insurance Ownership Study Underscore Emerging Opportunities for the Industry.

2015 Insurance Barometer Study Finds Americans Continue to Overestimate Cost of Life Insurance

Perceived Expense Deters Two Thirds of Millennials and Gen X Consumers from Buying Life Insurance.

LIMRA Study: 4 in10 Financial Services Firms See Increased Fraud over the Past 30 Days

While Americans are worried and distracted by the COVID-19 pandemic, criminals are stepping up their cyberattacks on individuals and businesses, according to the Federal Bureau of Investigation’s April 6 advisory.