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One in Five U.S. Life Insurance Policies Sold Through Direct Marketing

WINDSOR, Conn., Mar. 8, 2010 — Sales through direct channels represented more than 20 percent of the policies, about five percent of premium sold, and 13 percent of the total face value in 2008 according to a new joint project conducted by LIMRA and LIDMA– the Life Insurance Direct Marketing Association.

LIMRA: Nearly One in Five Americans Who Shopped for Life Insurance Went Through Their Place of Work

WINDSOR, Conn., Apr. 10, 2012 — A recent LIMRA study of Americans’ buying habits found that nearly 20 percent who shopped for life insurance went through their place of work, and 75 percent of workplace shoppers actually bought life insurance.

Life Insurance Purchasing Habits Changing As One in Four Consumers Now Prefer to Buy Direct

New LIFE and LIMRA Study Examines Changes in Insurance Planning Attitudes and Behaviors.

Five Percent Boost for U.S. Individual Life Premiums in 2nd Quarter '07

Windsor, CT, September 4, 2007 — LIMRA International reports U.S. individual life insurance premium sales increased five percent in 2nd quarter 2007 resulting in a two percent increase for the first half of 2007 over 2006.

LIMRA Study: The Number of Individual Life Combination Products Sold Increased in 2014

New premium collected falls after five years of consecutive growth.

LIMRA Study: 6 in 10 Consumers Say 'No Problem' with Purchasing Life Insurance through Direct Response

In a LIMRA study 6 in 10 consumers who were direct buyers of life insurance said they experienced no problems and were pleased with their entire buying process.

LIMRA: U.S. Life Insurance Policy Sales Increase 2% in Second Quarter Driven by Direct-to-Consumer

Total U.S. individual life insurance new policy sales increased 2% in the second quarter 2020 but new annualized premium fell 5%, compared with second quarter 2019 results.