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2020 Insurance Barometer Study

May 22, 2020

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance. (Tech report added Sept. 2020.)

2021 Insurance Barometer Study

Apr 12, 2021

The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors.

2017 Insurance Barometer Study

Apr 24, 2017

The Barometer Study tracks perceptions, attitudes, and behaviors relative to financial products, with a particular focus on life insurance.

2018 Insurance Barometer

Apr 9, 2018

LIMRA collaborates annually with Life Happens to gauge U.S. consumer sentiment. 2018 Insurance Barometer reports consumer perceptions, attitudes, and behaviors relative to financial products, with a particular focus on life insurance.

2019 Insurance Barometer Study

Mar 29, 2019

Learn the financial attitudes and behaviors of adult consumers in the United States, including simplified underwriting and the importance of social media.

2019 Insurance Barometer Study - Hot Topics

According to the 2019 Insurance Barometer Study, nearly half – 47 percent – of American consumers find simplified underwriting more appealing than traditional underwriting. Learn more about this year's hot topics.

2015 Insurance Barometer Study Finds Americans Continue to Overestimate Cost of Life Insurance

Perceived Expense Deters Two Thirds of Millennials and Gen X Consumers from Buying Life Insurance.