Back in the 1700's English theologian Isaac Watts said "Learning to trust is one of life's most difficult tasks."
The middle market represents an immense audience and is a top priority for many insurance carriers.
A new LIMRA study found that 57 percent of middle market American households are not saving regularly — this jumps to 69 percent for households with children under 18.
WINDSOR, Conn., June 25, 2014 — A new study of the middle market, conducted by LIMRA and Epsilon, shows that consumers within this segment have very different financial priorities and widely varying perceptions of risk and the role of life insurance in a financial protection plan.
Less than Half of Middle-Market Consumers Own Individual Life Insurance Creating a Gap in Protection
WINDSOR, CT, Sept. 2, 2014 — A LIMRA study on middle-market consumers found that only 46 percent own individual life insurance,revealing a critical gap in protection.
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