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Black Households: U.S. Life Insurance (2017)

Black American Househols

Industry Issues

The objectives of this analysis are to: 

  • Highlight the ownership and coverage levels of Black households 
  • Examine their attitudes in order to increase an understanding of this market 

Key Findings

  • Life insurance ownership of Black households is higher than that of all U.S. households.
  • The mean coverage amount of Black households is about 23 percent lower than that of all households.
  • Six in 10 Black households indicate that they are very/fairly likely to buy life insurance in the near future.

Black American Life Insurance Ownership

Nilufer Ahmed

Most Important Factors (small)

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Meet the Project Director

Nilufer R. Ahmed, Ph.D.
Senior Research Director, Insurance Research — Markets

Ahmed is responsible for conducting and reporting on research related to unique markets such as women, multicultural groups, and the generations. She has authored reports on marketing to Hispanics, Chinese Americans, Asian Indians and African Americans, women in the U.S. and Canada, and Generations X and Y. 

Ahmed initiated LIMRA’s Women’s Market Study Group and serves as staff representative to this group as well as LIMRA’s Diversity Marketing Committee. She currently serves on the advisory board of The American College State Farm Center for Women and Financial Services. 

Before joining LIMRA, she was an associate population officer at the United Nations. Ahmed earned a doctorate in sociology (with an emphasis on demographics) from the University of Michigan.

For more information, Email

Nilufer R. Ahmed, Ph.D.