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Executive Development Events

Marketing Strategies

Develop strategic marketing plans that drive sustainable growth

March 12, 2018 – March 15, 2018
Babson Executive Conference Center, Wellesley, MA USA

Who Attends

  • Product managers, marketing and non-marketing managers seeking marketing immersion.
  • Senior managers who have responsibility for planning and implementing market-oriented business strategies.


This intensive four-day program will provide leaders with a thorough understanding of marketing plan design and managing effective distribution. This is an essential course for leaders in charge of marketing, strategic planning, product management, or distribution. Attendees will review industry-specific marketing issues such as customer segmentation, market research, brand loyalty, channel management, and emerging opportunities.

Program Impact

  • Identify key marketing capabilities and critical issues. 
  • Learn innovative strategies for market segmentation, targeting, and positioning for competitive advantage. 
  • Explore successful marketing strategies using real-world case studies of market-driven organizations. 


Executive Development Department
Phone: 800-235-4672