Markets Research Committee
Target membership: Individuals responsible for conducting or managing market and consumer research for their company Provide advice on the consumer and market research program, including recommended research design, and exchange information.
Target Membership: MRC members have decision making authority or influence in the Marketing, Product, Research or Intelligence functions of their respective companies.
Typical Topics Discussed: Consumer attitudes and behaviors, market segmentation, market penetration rates, distribution trends, survey and qualitative research methodologies and trends.
Please contact your Member Relations Director for more information.