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Recognizing Marketing and Creative Excellence

The LIMRA Creative Connections Award, established in 2017, recognizes and rewards marketing and creative excellence, innovation and achievement. This award highlights best practices in financial services marketing.

The 2018 LIMRA Creative Connections Award winners:

  • Platinum Award Winner: MassMutual for a positive, uplifting and effective Unsung multi-channel campaign.
  • Gold Award Winner: Prudential for a personal and artistic Masterpiece of Love multi-channel campaign.
  • Silver Award Winner: Cathay Life for its Perfect Golden Triangle Plan, applying the power of technology to make life insurance feel more personal.
  • Bronze Award Winner: John Hancock for its Vitality Active Rewards with Apple Watch campaign, rewarding members for healthy habits.

Winners were announced at The Marketing Conference in Baltimore, MD on Thursday, May 31. Twenty-five companies submitted a total of 33 entries for consideration this year. LIMRA enlisted 12 financial services executives and marketing experts to judge the submissions. Executives did not review submissions from their own companies.

2018 Creative Connections Awards

 

Prudential 2018 Creative Connections Award

The 2018 Gold Creative Connections Award goes to Prudential for its personal and artistic Masterpiece of Love campaign.

 

John Hancock 2018 Bronze CCA

The 2018 Bronze Creative Connections Award goes to John Hancock for its Vitality Active Rewards with Apple Watch campaign. 

 

Cathay Life 2018 CCA Interview

Interview with Ta-Kun, Senior Executive Vice President for Cathay Life for the 2018 Creative Connections Award.