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2019 Insurance Barometer Study

Mar 29, 2019

Learn the financial attitudes and behaviors of adult consumers in the United States, including simplified underwriting and the importance of social media.

2019 Insurance Barometer Study: Nearly Half of Americans More Likely to Buy Simplified Underwritten Life Insurance

Arlington, Va., and Windsor, Conn., April 1, 2019 – Almost half of Americans (47 percent) say they are more likely to buy life insurance using simplified underwriting, which generally means getting coverage more quickly and without a medical exam versus traditional underwriting approaches, according to new findings from the 2019 Insurance Barometer Study.

2022 Insurance Barometer Study

Apr 25, 2022

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

2023 Insurance Barometer Study

Jan 30, 2024

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

2021 Insurance Barometer Study

Nov 1, 2021

The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors. (Technical Supplement added November, 2021.)

2020 Insurance Barometer Study

May 22, 2020

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance. (Tech report added Sept. 2020.)

2017 Insurance Barometer Study

Apr 24, 2017

The Barometer Study tracks perceptions, attitudes, and behaviors relative to financial products, with a particular focus on life insurance.

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